Right Stuf Anime absorbed by Crunchyroll

Right Stuf Anime absorbed by Crunchyroll

Posted on 05 Aug 2022

Crunchyroll has announced that they have acquired Right Stuf Anime, a US anime store that was founded in 1987. It has been considered one of the major online hubs for not only US items, but Japanese products as well, including erotica.

Under the new ownership, the erotica is being removed and no new items will be added, presumably to keep in line with Crunchyroll's inclusive marketing. 

As well as selling anime merchandise, the company has licensed anime for distribution, including Macross Frontier/Delta through its Nozomi Entertainment arm. This would presumably allow Crunchyroll to stream all of these licenses through its own platform, a nice bonus to go along with the £2 a month price drop recently announced.

From the Press Release

The news is out! We’re delighted to announce that Right Stuf, one of the world’s leading online anime superstores, has officially joined the Crunchyroll family. Expanding Crunchyroll’s eCommerce offerings, the acquisition aims to serve anime fans and collectors an even wider array of merchandise for online purchase including manga, home video, figures, games, music and everything in between.

“For 35 years, Right Stuf’s mission has been to connect anime fans with the products they love,” said Shawne Kleckner, CEO of Right Stuf. “Joining forces with Crunchyroll allows us to accelerate and scale this effort more than ever before. There has never been a more exciting time to be an anime fan than today!” Kleckner and the Right Stuf team will join Crunchyroll’s Emerging Businesses organization, led by Terry Li.